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Search Engine Optimisation
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Search Engine Optimisation is the science of constructing
websites so that they are best listed by Search Engines
and can be found when searching for them on the internet.
Using key phrases and words in various ways in both
hidden and visible places does this. Successful optimisation
is based on how the web site is constructed rather than
how it appeals to the eye.
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Paid Links |
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Paying to advertise your website can be a good way
to bring visitors and increase exposure. Advertising
may be offered on a "pay-per-click" basis
based on specifically targeted keywords or key phrases
or as a continuous advert on another website. Unless
the keywords used and site advertised on are specific
to your business, you could end up spending a lot for
little financial return. We can advise how you might
best narrow down your marketing strategy for optimum
returns.
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Inbound and Reciprocal
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Having other sites link to yours increases traffic
and improves your web sites ranking in search results.
Where reciprocal occur between two websites, both websites
benefit. reciprocal link generation needs continual
development for maximum benefit.
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